FINBAR SOAP

As an internal branding practice and team building activity, we were tasked with developing a product, and came up with the idea for FINBAR Soap.  Our goal was to create a simple yet functional soap with clean branding and a clear message.  FIN stands for "Found In Nature", so we only used ingredients one could find in their yard, or off of a tree, or on on a hike (orange peels, rosemary, ash, salt, seaweed, sawdust, etc), all natural elements. We decided the product also needed to be made in nature, so we used a camp stove to melt, mix, and blend all of our bars.  For the branding, we opted out of using copy, and only used icons to further drive the simple idea that less is more, and all we need is what is found in nature.