For the North American release of their EcoSport vehicle, we designed and built the entrance tunnel to an event held by Ford. The EcoSport (pronounced “echo”) promotes a large lifestyle by means of a compact vehicle. To reinforce this “echo” theme, the 40 foot entrance tunnel used light and sound to create an immersive experience which set the tone for the rest of the event. Located in the heart of Hollywood Boulevard, original music and interactive lighting successfully attracted pedestrians from the street, leading to a multitude of shareable social media moments.