This commercial follows a line of conductive ink as it travels through an energy ecosystem and meets GE’s Reservoir Solutions battery. This technology stores energy from sustainable resources to ensure that a stable, balanced grid will always continue to provide power, even when renewable energy options are down or the demand is high and the grid simply needs a boost. The set was separated into five different scenes, and built entirely out of paper and LED's. We were challenged with creating seamless transitions between the scenes, even though the scale of the paper elements changed throughout. While the hand is constant, elements like an electric car and a walking dog assist in keeping the progression fluid.