For the Progressive Boat Insurance trade show, the goal was to create a simple, modern, and and inviting space while maintaining some of the rustic character of a boat club and dock. Paneled wood and modern graphics elevated the space, while dyed rope, weathered pilings, and draping canvas kept it feeling authentic to the nautical context. Virtual Reality stations were set up with working steering wheels and throttles to provide a genuine boat racing experience. The entire booth packed down and fit in one truck, and traveled nationwide for multiple shows.