To promote their highly respected Turbo E-Bikes, Specialized developed the mantra "It's you, only faster". With a pedal assist-motor and advanced electronics, these bikes allow the rider to reach speeds of up to 28 mph, without compromising style. To push this message, the redesign of their Cynergy Cycles location revolved around clean geometry and sleek aesthetics, highlighting the innovative technology while showcasing the bikes in action. The remodel included a suspended exploded bike, two bike size pull out drawers that reveal a closer look at the details, and a 26 foot topographic map of the bike paths that hug the coast of Los Angeles.